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A Blast from TV’s Past
New York’s Museum of Comic and Cartoon Art brings back historic Saturday morning cartoons in a one-of-a-kind exhibit.
By Jake Friedman
*Originally published in the December, 2006 issue of Animation Magazine.

How’d you like to lay your eyes on an authentic 3’x3’ Smurf Village playset, which helped spawn the cartoon series? Or an original printing of “The Chipmunk Song,” the inspiration for Alvin? Or the series bible for Disney’s Gummi Bears? For the first time ever, scores of classic cartoon shows are gathering under one roof. The Museum of Comic and Cartoon Art, New York City’s only cultural center devoted to the toon world, is holding an exhibit entitled “Saturday Morning: Art & Artifacts from the Golden Age of Television.”

“It’s something most people can relate too,” says Matt Murray, curator and MoCCA’s chief operating officer. “Everyone has a favorite Saturday morning cartoon.” The exhibit, which runs from November 18th to March 16th, will include regular screenings, lectures, and a gallery filled with original art and memorabilia. Most of the items are focused on the time between 1966 and 1990, referred to as the “Golden Age” of Saturday morning cartoons.




courtesy of MoCCA

““The reason why it’s considered the ‘Golden Age,’ is that was when the most kids were ‘tooned-in,’ so to speak,” says Murray, who spent months researching this exhibit with books like Jerry Beck’s Animation Art and The Burke Brothers’ Saturday Morning Fever, not to mention the autobiographies by both Bill Hannah and Joe Barbera, websites like toonopedia.com, and his own Saturday morning memories.

“Kids have more options these days. There weren’t 24-hour cable cartoon channels. There were only three networks and in 1966 all three began programming original content for Saturday morning.” Murray also notes why this period ended in the 1990’s. “That’s when the Children’s Television Act was passed by Congress to increase the quantity of educational programming on television, and that’s when you see networks throwing in the towel and programming news shows … Also, the divorce rate had spiked and weekend mornings became very important to parents; there were drives to get kids more active in sports on weekends.”

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