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Sedelmaier Studios: Keeping Fresh the Old Spirit
JJS:
By understanding what it is they’re saying, what it is they want to hear, what it is you want to do, and then lifting the level of user-friendliness of the whole situation. I like letting them know that they’re going to get not just what they need out of that situation, but also a little bit more. That little bit more is important, because that gives you the freedom to make it your own thing, within in their parameters.
It was JJ’s wife Patrice that encouraged JJ to take the producing job, from which he was promoted to associate producer and then associate director. By the late 80’s they knew they could open their own studio.
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Image courtesy of J.J. Sedelmaier Prod.
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By the end I was producing and doing creative as well, and not everyone works as comfortably in one realm as the other. But it seems silly to me to not produce your own stuff. If you know what’s involved in doing the job, it streamlines the process for everyone. What that does mean is that you can’t take on a whole lot of work, but Patrice and I never wanted to take on a whole lot of work.
JF:
What’s it like to work with your wife?
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JJS:
It’s terrific because it works. In some respects, what we do here is the same thing we do at home. We have different roles, she’s always organized the household, and handled the money for the house, I’ve always handled the hands-on stuff in the house, and we wanted to be parents and have some control over our lives. If we were going to do that, we wanted to do it ourselves. I guess we’re both control freaks, but I don’t think unreasonably.
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