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Sedelmaier Studios: Keeping Fresh the Old Spirit

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JJS: It’s based on really thinking about why something is designed the way it is and trying to keep it as valid as I can. You can have something that feels conventional, but there should be something about it that sparkles. Sometimes it’s a glorious, luscious style. Other times the style is very rudimentary, even crude, but there’s still something charming or smart about it.

JF: Some studios develop a style as their calling card. Did you ever try that?

JJS: That’s the last thing I would ever do. There’s so much to animation. The craft is constantly wide open, and the more work that’s done in different styles, the more that is evidence of how versatile the craft is. One of the reasons we’re not doing Saturday Night Live anymore is because I got absolutely terrified of being typecast. I don’t want to be thought of as the place that just does the SNL stuff. We had a body of work before we did the SNL stuff, and founded the studio on working with artists and illustrators who sometimes have never been animated. This translation of different graphic designs into film is very exciting.


Image courtesy of J.J. Sedelmaier Prod.
Around the studio the shelves are filled with hundreds books on various artists. One day JJ will be talking to director Dan Madia about artist Alex Toth, another day he’ll be talking to director Dave Lovelace about Looney Tunes timing. There is no shortage of influence at the studio, and every book and magazine seems to have its purpose.

JF: You’ve noted your dad as an influence as a TV commercial director. What did he do?

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