When you decided to become an animator, it was because you had to express yourself. And if you’re reading this, you want to express yourself through story.

In finding the tale you want to tell, it’s crucial to keep in perspective the “why” of your animation craft. You are a storyteller first, an animator second. Animation may be the best medium for what you want to say, but you must know for certain what it is you want to say. What human truth are you revealing? What personal experience are you illustrating? If your point is valid and one that you are invested in, you’re halfway home.

Of course, no matter how personal the film is, you want to keep in mind that you will not be the only person enjoying it. Many filmmakers make the mistake of expending countless hours on a short piece which is pure therapy. These films usually lack the global appeal that would be easily attainable if the filmmakers had kept the audience in mind during the conception. This is not to say you should create solely for the masses, but structure your film so it speaks to you and others as well. Furthermore, no matter how complex your concept is, your audience may not be so sharp. Always opt for the simplest way to tell a story. It’s easy to be obtuse; it’s much more difficult to be clear.